The modern beauty’s guide to revealing her best self

Today’s woman knows the importance of putting her best face forward, from what she says to what she wears to how she takes on the day. Acting like a modern beauty is important to representing herself in the best light.

To ensure women can handle any situation with ease, etiquette expert Anna Post, the great-great-granddaughter of Emily Post and current face of the Emily Post Institute, shares her top tips to help women reveal their best selves, no matter the occasion.

Look more luminous: “Taking good care of your skin is the first step to acting like a modern beauty,” says Post. Yet a new survey by POND’S reveals that more than 40 percent of women do not wash their face every night before they go to bed. That means they are not removing make-up and other impurities that can clog pores and dull skin’s natural radiance, causing it to look less luminous. “Try new POND’S Luminous Clean Cleansers. The cleansers, which are enriched with moisturizing ingredients and soft white Kaolin clay, a natural mineral known to act like a magnet to gently draw out deep-dwelling impurities, reveal bright and luminous skin,” Post says.

Be perfectly punctual: “Fashionably late” is no longer in style. While it used to be a trademark of those in demand, in today’s busy world, it can be perceived as just plain rude. Regardless of the circumstance, whether it is an appointment for a haircut or a dinner date, it is important to always be on time. “Being punctual remains a sign of respect, and modern beauties have an edge by remembering this and setting themselves apart from the ‘sorry I’m late!’ crowd,” says Post.

Timeless style: Today’s style is effortlessly chic and completely matching looks are a thing of the past. Select a bag and footwear of different colors to let your personal style shine through, but always make sure they are in season and in good repair. “A top-notch cobbler is a must for any modern beauty’s contact list,” Post says.

Leave the office attire for the office: Some evenings, getting out of the office in time for happy hour can seem like a lofty goal, but by keeping the right tools on hand and making a few simple swaps, modern beauties can effortlessly breeze into the post-work social scene. “I like to keep a stash of POND’S Wet Cleansing Towelettes at my desk to quickly remove and refresh my makeup and reapply before stepping out,” says Post. “A bold lip or classic smoky eye is an easy way to make a statement. Trade pumps for a bright stiletto and ditching the cardigan that is concealing a sleeveless top. Think sequins or silk and any woman is ready to go in a moment’s notice. It is always important to make sure the outfit is appropriate for the occasion and when in doubt, dress a notch up to put the best foot forward.”

Make the right impression: From an after-work affair to a chic cocktail party, modern beauties are always prepared to meet others and engage in conversation. “Unless seated, it is crucial to pick either food or drink, but not both simultaneously,” advises Post. “Not only could juggling a plate and a wine glass lead to an embarrassing accident, it also prevents shaking hands with new acquaintances.”

Demonstrate social (media) graces: Every modern beauty has to deal with a bad day or unanticipated incident from time to time – long lines, flight delays, fashion mishaps – but no one likes a complainer. Post says “Always keep it positive on social media. With so many professional contacts now having access to coworkers’ personal pages, it is smart to resist the urge to vent in public. Confide in a close friend instead.”

For more tips from Anna Post, visit the POND’S Facebook page at facebook.com/Ponds.

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